Social Media Focused Content

Social media focused content is typically low-production value content that is used to connect with an audience and include current trends, current events, or otherwise quick-turnaround content. These are your day to day posts to keep your brand top of mind with your audience as well as introduce new people to your company. Despite the production value being low and achievable by most people with a modern cell-phone, the true work and skill of social media focused content is in the ability to research trends and make sure that your content is up to date, relevant, and feels contextual to the platforms that it is shared on. That’s what generates the results that you see below.

This post gained the account 462 new followers, nearly 1/3 of their total follower count to this day.

With over 86,000 views, this video got tons of brand awareness within the brewery-focused community.